Samples of Past Works 作品

I work at the intersection of strategy and execution, helping teams bring products to market through audience segmentation, user journey design, multi-channel campaigns, and go-to-market planning across SEA. My background spans AI platforms, Web3 infrastructure, and creator ecosystems, where I take a hands-on approach to turning customer insights into work that performs in real markets.

User Journey Prototypes & Client Demos

I build working prototypes that clients can test and sign off on before engineering builds. Each project below includes a description and a live demo you can try.

ST Engineering — AI Agent Booking Bot & Backend System

Architected an end-to-end digital concierge for ST Engineering's VIP showcase at the Singapore Airshow 2026. I developed this functional, 'touchable' prototype to serve as the interactive blueprint, aligning cross-functional stakeholders and validating the user experience prior to technical implementation. This directly accelerated the sales cycle and supported successful account closure by demonstrating product value in a real-world scenario.

88 Owls — AI Negotiation Gameplan AI Agent Assistant + Dashboard

Architected a Knowledge-as-a-Service (KaaS) prototype for a specialist negotiation consultancy. The system uses RAG to transform dense, unstructured case documents into real-time negotiation advice delivered via WhatsApp, automating analysis against a proprietary knowledge base to standardise consultant outputs. This proof-of-concept directly secured account adoption and deployment.

Desiree Gem — AI Marketing Stack

Architected an end-to-end AI Marketing Operating System for Desiree Gems, unifying fragmented workflows into a single high-efficiency stack. Beyond automated visual content creation (raw-to-lifestyle jewellery assets), the system manages omnichannel campaign planning, localised promotions, and automated customer engagement. By digitising product storytelling and customer interaction logic, this prototype ensures a consistent luxury brand voice across every touchpoint while reducing manual operations.

I Love Taimei — LINE / WhatsApp AI Sales Agent

Collaborated with business development, design and engineering teams to develop a functional B2B Procurement AI for a multi-outlet F&B brand. I defined the end-to-end workflow to automate supply ordering and fulfilment via LINE and WhatsApp, covering everything from automated PO/invoice matching to real-time delivery tracking. By integrating the AI agent directly with existing ERP systems, this prototype eliminated manual coordination across outlets and provided centralised visibility into complex procurement operations.

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Audience Strategy, GTM Campaigns & Events

Multi-market campaigns, thought leadership, event marketing, and content production across AI, Web3, and music. From e27 features and platform launches to artist releases and developer community programmes.